Rise Up

Research shows not enough small business owners in underrepresented communities get access to funding and education that will truly help them thrive. That’s why we’re using the power of our platform to take a stand with the wedding industry to make it more reflective of the world we live in.

Fellowship for Change will give underrepresented pros* in their first years of business the chance to pursue their passions and accelerate their growth through self-paced educational content, expert-led talks and so much more.

It’s time to lift each other up and break down barriers. Are you ready?

Apply Now

Through Our Fellowship Program, You’ll Get:

  • Education

    Change starts with: A strong foundation in running a business from the ground up. Fellows will get exclusive access to eight months’ worth of self-paced business presentations, discussions and worksheets.

  • Mentorship

    Change starts with: The right intros and guidance to foster personal and professional growth. Each fellow will be matched with an expert mentor to help sharpen their skills and gain a fresh perspective.

  • Networking

    Change starts with: The people behind each wedding business—and the relationships between them. Each month, we’ll ignite collaboration through moderator-led discussions and a safe space to connect with other fellows.

  • Advertising

    Change starts with: Unparalleled access and exposure to audiences otherwise out of reach. Research shows that access to funding makes a huge difference in kick-starting successful businesses, so we’re providing a year of advertising on The Knot and WeddingWire.

Power Your Business With These Monthly Topics

  • The Knot and WeddingWire Storefront 101

    Get everything you need to know about advertising on The Knot and WeddingWire, from how to display pricing information to what photos make the best first impression.

  • Couple Insights

    Learn all about today’s couples: What they value, how they buy, their approach to planning and most importantly—how to use this to better your business.

  • Visual Branding Strategies

    Feel confident about which colors, fonts and visuals work best for your business and learn how to apply them in a way that truly reflects and works for you.

  • Developing a Marketing Strategy

    Take a deep dive into the marketing tools you have available (social media, your website, seo and more!) and figure out how to make them work harder for you.

  • Foundational Finances

    Want to have a successful business? Financial planning, tracking and reporting are a must. We’ll work through business expenses, income targets, and profit percentages in an easy-to-understand way.

  • Sales: From Lead Replies to Closing

    Learn how to reply to inquiries, including how many times to follow up and at what intervals. Then how to ask better questions and really listen to the answers to finally ask for the sale!

  • Creating the Ultimate Client Experience

    Create a positive experience for couples, from your initial response to an inquiry to offboarding and asking for a review.

  • Sustainable Growth for Your Business

    Run your business smoothly and sustainably. Learn how to put systems in place and bring on the best team.

Ready to Be the Change?

Become a Fellow

Apply to be a fellow and join us in this movement if you are:

  • A wedding pro who identifies as part of an underrepresented group*
  • A business owner with less than five years of experience
  • Interested in learning about business from the ground up
  • Highly-motivated, with a five-year plan in mind
Apply Now

*Black, African American, Hispanic, Latinx, Native American, Alaska Native, Asian, Native Hawaiian, Other Pacific Islander, LGBTQ+, woman-owned, veteran-owned.

Become a Mentor

Mentors are one of the greatest assets of Fellowship for Change. We’re looking for pros who have about two hours a month to give to the program and are:

  • Accomplished wedding business owners
  • Experienced in mentoring
  • Open, honest and 100% supportive
  • Invested in diversity, equity and inclusion
Apply Now

The Fellowship for Change Timeline

  1. December–January

    Applications open. This is the opportunity to tell us about you and your business, give us insight into what you hope to gain from the fellowship program and where you want to grow over the next year.

  2. February

    Along with our board of advisors, we’ll be reviewing your applications and speaking with your references, so that we can bring together an amazing group of fellows for 2021.

  3. March

    We’ll kick off the month by announcing our 2021 fellows and hit the ground running with the Fellowship for Change curriculum.

Your Questions, Answered

  • How do you get into the fellowship program?

    • To be eligible for the fellowship program, you must identify as one of the following:
      • Black
      • African American
      • Hispanic
      • Latinx
      • Native American
      • Alaska Native
      • Asian
      • Native Hawaiian
      • Other Pacific Islander
      • LGBTQ+
      • Woman
      • Veteran
    • You must also:
      • Have owned a small business for less than five years
      • Be a United States-based company
      • Comply in all respects with TKWW's Non-Discrimination Policy found in Section 4 of the TKWW Terms of Use
      • Not be a government entity nor a political organization
      • Not promote illegal products or services
  • What are the benefits of this fellowship program?

    Fellowship for Change will give underrepresented pros* in their first years of business the chance to pursue their passions and accelerate their growth through self-paced educational content, expert-led talks, mentorship, networking opportunities and so much more.
  • How are you choosing fellows?

    In partnership with members of the TKWW team, a board of advisors will review the applications and make selections based on the eligiblity requirements listed on the landing page, experience level, references and potential to learn and grow based on application responses.
  • How are you defining "underrepresented"?

    We are defining underrepresented businesses as Black-owned, African American-owned, Hispanic-owned, Latinx-owned, Native American-owned, Alaska Native-owned, Asian-owned, Native Hawaiian-owned, Other Pacific Islander-owned, LGBTQ+-owned, woman-owned or veteran-owned.
  • Do I have to already own a business?

    Yes, you must already own a business to qualify for the fellowship program.
  • Can I nominate someone to be a fellow or a mentor?

    We encourage you to share the application with anyone you know who you think would be a good fit for the fellowship program as a fellow or a mentor. However, the business owner or legal representative of the business must be the one to complete the application.
  • What is the time commitment if I'm a fellow?

    Think of the fellowship program like a self-paced graduate program. You'll receive education and content each month for eight months and can pace yourself to complete it on your own time. The monthly education will be released the first week of each month and will consist of a video lesson, networking conversations and a live discussion session with the month's teacher. Your monthly commitment will be approximately four hours of work and any additional time you want to spend cultivating the skills you are learning.
  • How long does the fellowship program run?

    We'll kick off the fellowship in March 2021 and it will run for eight months through October 2021. Advertising will run for one full year beginning in March 2021.
  • Do I have to participate in all 8 months?

    Yes, the program is built so that you must complete each month for eight months.
  • What is the timeline for the application process?

    We will be accepting applications through January 27, 2021. The selection process will run through the end of February and the 30 fellows will be announced by March 1, 2021.
  • When will I be notified if I am chosen to be a fellow?

    All applicants will be notified of their application status by February 28, 2021.
Terms & Conditions
By applying for this program, the applicant agrees:
  • To commit to an annual minimum of two hours of mentor-mentee meetings per month for one year (can be by video-conference or telephone);
  • To foster and facilitate a positive, collaborative and productive relationship focusing on topics related to career and professional development;
  • To comply in all respects with TKWW's Non-Discrimination Policy found in Section 4 of the TKWW Terms of Use;
  • That The Knot Worldwide Inc. and its affiliates (TKWW) makes no representation or warranty regarding the nature or quality of the advice that the participant may receive from other participants in the program and that TKWW shall have no liability for any act of any participant in the program or for any claim related to TKWW’s administration of the program; and
  • TKWW reserves the right to suspend access to the program for violation of these rules or for anyone who engages in offensive and detrimental behavior.
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